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Trutag Technologies/HinaLea Imaging, Emeryville, CA

Innovative imaging technologies and product identity solutions for medical, pharmaceutical, agricultural applications and more


 Director, Hyperspectral Imaging,                                                                                             2018 – Present

As product development, marketing and management lead, I drafted the technical, go-to market and business strategy for the hyperspectral imaging product line. My activities span the range from defining resource requirements and the developing of sales and marketing materials to being the key opinion leader (KOL), publishing articles and delivering presentations at conferences and other industry events.    



Secured two major OEM accounts in biomedical and agriculture fields


Created and executed product plan for next-generation product


Identified and established key research and technology transfer partnerships    


Gooch and Housego, Instrumentation and Life Sciences, Orlando, FL                         

Leading global supplier of precision light measurement instruments

Senior Vice President, Instrumentation and Life Sciences        2009 - Present

Analyzed and redesigned world-wide sales strategy to reduce costs and increase market share. Led efforts between sales, engineering and production to introduce new product offerings to grow revenues in new markets and applications.



Booked highest single customer orders in company history over two consecutive years, a contribution of 20% over plan in the latter   


Targeted and grew new market sectors in LED/solid state lighting and display, industrial production, test and measurement, and life sciences imaging through new channel development


Created the product management strategy for the successful introduction of new-to-world products both within traditional physical sciences and new industrial and life sciences/medical imaging market


Vice President Sales and Marketing        2004 – 2009



Drove growth in sales in the first year by 24% over previous year and exceeded plan


Oversaw the growth of sales revenue of new products by over 50% through re-focusing of sales team efforts on specific markets, recruitment of new key personnel, implementation of sales incentive program and business

            development in new markets


Reduced costs by 15% and improved effectiveness of sales effort through re-structuring of domestic and international sales forces


Developed forecasting and market analysis processes which did not exist prior to arrival


ITT Industries (Cannon), Santa Ana, CA         2003 - 2004

Leading global supplier of electronic components


Worldwide Product Manager, Metal Dome Arrays 

Drafted global product development and marketing strategy roadmap. Coordinated efforts between engineering and sales to identify and to develop dome array products both for the core wireless handset segment and new automotive and medical markets.



Led market gap analysis and product development teams to identify key market opportunities for growth and set development objectives for the year. 


Designed and executed industry-wide global voice-of-customer market research program. 


Drove capacity requirements to capture 50% increase in key Motorola account business.


NEWPORT CORPORATION, Irvine, CA                                                      

Leading global supplier of advanced optical and semiconductor technology products and systems


Senior Manager, Photonics Sales        2002-2003

Led business development and contract management team. Worked closely with engineering to identify and to develop new business opportunities for photonics component assembly automation products and entry into the medical components industry.



Retained and grew market share by 20% in the face of declining demand across four consecutive quarters through aggressive contract negotiations and sales strategy.


Expanded international market share by 10% for existing products through coordinated worldwide sales effort.


 Developed entry strategy for new medical application to position products in new growth areas.


 Improved customer satisfaction by 20% through development and implementation of business processes to improve efficiencies in sales, engineering, production and aftermarket phases.


Product and Program Manager        2000-2002

Led new product development and go-to-market effort for next generation product. Managed multi-disciplinary/multi-site project teams to develop custom processes and automated solutions for device packaging. Acted as customer liaison for coordination between engineering and operations.



Met both budget and go-to-market schedule targets on new platform through coordinated cross-functional management.


Exceeded quarterly revenue targets ($12M) in three consecutive record quarters through hands-on and directed leadership.


Conceived and implemented a Project Engineering Training Program and an array of project management processes to streamline and improve customer response from weeks to days.


Developed capital budget and facility requirements, performed resource analysis, and made key hiring decisions.


HONEYWELL INTERNATIONAL, Mississauga, ONT, Canada        1998 - 2000  

Leading global provider of integrated avionics, aircraft engines, systems and service solutions


Senior Project Engineer

Responsible for the entire product design process from requirements definition to verification of conformance. Led technical interface with customers and regulatory agencies (FAA, Transport Canada) and airline field support teams. Managed multi-disciplinary technical project design and production teams for Boeing 737 Next Generation power systems and other aircraft systems within an ISO 9000/TQM environment. Member of Program Management Process Improvement Team.



 Reduced costs by 30% and improved product reliability through decisive management of power system redesign effort.


Achieved monthly shipment targets for revenues of $20M per year through successful coordination of operations and engineering teams. 


TELEDYNE OPTECH INCORPORATED, North York, ONT, Canada        1996 - 1998

A global leader in laser survey systems for a wide range of applications 


Project Manager

System design and engineering, testing, documentation, field installation and operator training of an Airborne Lidar Terrain Mapping System for the European, domestic and Asian market.  Electro-optic design of atmospheric lidar systems. Interfaced with sales, marketing, strategic business development and subcontractor management teams.



 Led proposal development and negotiation team on project wins at the $100K+ level.


 Developed first of its kind two-axis 25 kHz scanning system; a 10X improvement.


Led the delivery and deployment of systems world-wide, all ahead of schedule and under budget at the $1M level through hands-on leadership of multi-disciplinary project teams.


 Successfully executed field support commitments on less than a day’s notice and served as go-to point of contact to address mission critical issues on site



SCIENCE AND ENGINEERING SERVICES INC., Burtonsville, MD        1995 - 1996

Staff Physicist


YORK UNIVERSITY, Toronto, ONT, Canada                                                  1995  




Visiting Scientist


OPTECH INCORPORATED, North York, ONT, Canada                              1992 - 1994

Project Scientist